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More content, less marketing fluff

Maintaining contact with journalists and providing them with information: these are basic tasks in corporate PR. However, opinion is divided on how these requirements should be tackled. Culture, and specifically communicating across cultures,...

Mehr Info, weniger Marketing

Die Pflege von Journalistenkontakten und das Informieren von Journalisten gehören zu den Grundaufgaben der Firmen-PR. Doch darüber, wie man sie löst, gehen die Meinungen naturgemäß auseinander. Dabei spielt auch die Kultur eine Rolle. Nachf...

Flash Begets Flash

Enterprise Strategy Group Research Reveals Huge Growth Potential for Solid-State as EMEA IT Professionals Remain Skeptical about Necessity

Solid-state storage continues to be adopted across IT, delivering...