Quand il s’agit de communication ou de relations publiques, chaque pays a des caractéristiques qui lui sont particulières. Non seulement au niveau de la langue notamment, mais égaleme...
Maintaining contact with journalists and providing them with information: these are basic tasks in corporate PR. However, opinion is divided on how these requirements should be tackled. Culture, and specifically communicating across cultures,...
Within the realm of professional IT, the communication coming from major suppliers no longer corresponds to what European journalists are supposed to tell their re...
Dans le domaine de l’informatique professionnelle, la communication des grands fournisseurs n’est plus en phase avec ce que les journalistes européens sont censés raconter...
Die Pflege von Journalistenkontakten und das Informieren von Journalisten gehören zu den Grundaufgaben der Firmen-PR. Doch darüber, wie man sie löst, gehen die Meinungen naturgemäß auseinander. Dabei spielt auch die Kultur eine Rolle. Nachf...
I’m often asked what I’m up to by someone from the PR industry or from a vendor. The aim for them is to get a better understanding of how I work, but the answer isn’t always straight forward. When I was working at Incisive Media, for Compu...
When considering how to do anything right in life, the answers may well seem subjective to some. But here I will outline some of the gripes among technology journalists tha...
As you can imagine I have attended a very large number of events both in the UK and abroad, including the type of event that Technology Live! offers, with a group of vendors presenting to a group of journalists and analysts.
Enterprise Strategy Group Research Reveals EMEA IT Professionals are Focusing on Finding the Optimal Balance Between Legacy and Emerging Storage Infrastructure Options
If you read part 1 of my blog post ’20 mistakes analyst relations teams are making’ you will hopefully have learnt a few things. Including the fact that I am not shy when it comes to sharing my thoughts! So here we go with part 2 of my list ...
Good news: With improvements, everyone will see better results
I’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regul...
As with any sector, conferences are a staple of the tech industry. Whether an IT vendor’s own customer event, or an annual exhibition of goods and services such as IP Expo or InfoSec, ...
While the IT industry is huge, there are many areas that remain a mystery to many. The IT sales channel falls into this category, and as such, it’s difficult to know how to pitch c...
When it comes to communications or public relations, each country has its own specific characteristics. Not only at the level of language, but also, and above all, at the level of the pref...
Most people in the IT industry worldwide can read English to some degree, and often very well – and English is the working language for IT professionals in many parts of the world – so why translate...
In this 21st century world of online, global communications it has never been easier for businesses to get a quick customer comment. Thanks to platforms such as Facebook and Twitter, communicating...
Social media is great of course – but how many people consider using it for work as well as play? This isn’t about the linkedIn style way of staying in touch, nor about promoting your business on Twitter how about the idea of using social media a...
