Maintaining contact with journalists and providing them with information: these are basic tasks in corporate PR. However, opinion is divided on how these requirements should be tackled. Culture, and specifically communicating across cultures,...
Did you know that fortune cookies, those little carriers of dubious prophecy you are usually served at the end of a meal in a Chinese restaurant, are actually a Japanese cre...
For those of you who know our team, it’s no secret that we are not office based. That’s right, A3 Communications is a 100% remote-working company, and we love it! Why? Well, the obvious reason is the flexibility of course, but using emails o...
I am a big believer in always having your finger on the pulse, knowing what is going on in your industry, what’s shifting and what isn’t. So I decided to attend the Gartner IT Infrastructure, Operations & Cloud Strategies Su...
Dans le domaine de l’informatique professionnelle, la communication des grands fournisseurs n’est plus en phase avec ce que les journalistes européens sont censés raconter...
Within the realm of professional IT, the communication coming from major suppliers no longer corresponds to what European journalists are supposed to tell their re...
Die Pflege von Journalistenkontakten und das Informieren von Journalisten gehören zu den Grundaufgaben der Firmen-PR. Doch darüber, wie man sie löst, gehen die Meinungen naturgemäß auseinander. Dabei spielt auch die Kultur eine Rolle. Nachf...
I’m often asked what I’m up to by someone from the PR industry or from a vendor. The aim for them is to get a better understanding of how I work, but the answer isn’t always straight forward. When I was working at Incisive Media, for Compu...
A little while ago A3 Communications commissioned a survey of 100 UK IT decision makers from organisations with a minimum of 1,000 staff, around the much-discussed topic of GDPR. The results of this study became part of the agenda of our second event...
The ‘social CEO’ is in vogue. Out is the aloof, unreachable CEO who’s lost touch with the grass roots. In is the warm, neighbourly CEO who’s on Twitter. But with this new wave of CEO comes a crisis of identity -- between the individual a...
When considering how to do anything right in life, the answers may well seem subjective to some. But here I will outline some of the gripes among technology journalists tha...
A3 Communications talks storage comms on Storage Unpacked
A few weeks ago, A3 Communications founder and principal Federica Monsone was invited to be a guest on the Storage Unpacked podcast to talk about storage PR and communi...
As you can imagine I have attended a very large number of events both in the UK and abroad, including the type of event that Technology Live! offers, with a group of vendors presenting to a group of journalists and analysts.
Enterprise Strategy Group Research Reveals EMEA IT Professionals are Focusing on Finding the Optimal Balance Between Legacy and Emerging Storage Infrastructure Options
London, UK - 14th December 2017 – A3 Communications, the PR specialists for storage and virtualization companies, today announced that its team has to date worked with over 100 companies in the enterprise data storage and associated industries...
If you read part 1 of my blog post ’20 mistakes analyst relations teams are making’ you will hopefully have learnt a few things. Including the fact that I am not shy when it comes to sharing my thoughts! So here we go with part 2 of my list ...
Good news: With improvements, everyone will see better results
I’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regul...
A simple email. Subject line: Sad news. The rest of the email – a blur. I don’t know how many times I read the words, but they didn’t want to register. A few hours later, the confirmation of what the earlier email had been preparing me for...
It’s summer. And that means barbecue season. You may not think a barbecue has much to do with PR, but you’d be surprised. In fact, here are some thoughts that sprung to mind while I was prepari...
As with any sector, conferences are a staple of the tech industry. Whether an IT vendor’s own customer event, or an annual exhibition of goods and services such as IP Expo or InfoSec, ...
Knowledge is power. Alas I tend to find that good surveys, as in those that cover a subject you find relevant, with recent figures, and that unveil interesting information, are few and far between. So with quite a few contacts having moved to differe...
Less than a month after Portugal held aloft the Euro 2016 trophy in Paris, the summer of sport continues with the Olympics Games in Rio de Janeiro. I, for one, will be glued to my television following a wide range of sports over the next two weeks. R...
While the IT industry is huge, there are many areas that remain a mystery to many. The IT sales channel falls into this category, and as such, it’s difficult to know how to pitch c...
It’s a busy time at A3 Communications, fresh from the success of our third Technology Live! demo day, and we’re already working hard on the next edition that this time will take place in Paris in September. But that’s not the only event we run:...
Spring is traditionally a time for decluttering and cleaning. This got me thinking about the parallels between spring cleaning your home or office and doing the same to your PR strategies and activities. In both cases, many items have gathered over t...
The A3 Communications team is hard at work on March’s Technology Live! Event, our second in London (watch this space for news about our European events later in the year). We’re pulling out all the stops and the day will be filled with live demos...
Did you know that A3 Communications organises industry events? We’re busy working on our next Technology Live! one right now: a highly interactive tech demo day that brings together a handful of vendors with the industry’s most technical writers ...
We’re in the countdown to Christmas. But it’s not just the presents under the tree that we’re excited about: the storage industry has some gifts of its own this year. Some of its top vendors have told us what they’re looking forward to in 201...
Over the past few months I had the opportunity to talk to quite a few PR peers from the IT industry at various trade shows and conferences. And this has brought me to draw up a wish list and, given the time of year, I thought I could write to Santa a...
When creating a Twitter strategy, businesses tend to focus their efforts on increasing their followers’ counts. It is certainly emotionally rewarding to have huge numbers of followers, as it is perhaps a sign that you are doing something right. Wha...
It’s very tempting to think that because journalists tend to be on holiday over the summer (especially in continental Europe), this is the perfect time to put your feet up and take a well-earned break. But that would be wrong. As the weather heats ...
There was a time when bloggers were holed up in their bedrooms writing about their hobbies, when successful blogs got a couple of hundred views and no one really took them too seriously. That time is gone – bloggers are becoming increasingly influe...
Today news can travel around the world in the time it takes you to type fewer than 140 characters and some news outlets have openly said that they will publish information before it’s supposed to be shared with the public, if they so choose, in ord...
I regularly talk to prospects who are keen to land onto the radars of the influencers based here in the Old Continent. Inevitably they want guidance or at least reassurance as to when they should take the leap. They have appointed a country manager i...
Christmas is a welcome and much needed break for many. But it is without doubt disruptive to businesses: customers may become unresponsive, business activity – across all departments with the possible exception of finance – generally slows down o...
Most people in the IT industry worldwide can read English to some degree, and often very well – and English is the working language for IT professionals in many parts of the world – so why translate...
Trade shows are a fantastic part of the PR calendar. And for the IT, storage and virtualisation industries September is when it all kicks off. So what better time to look at the show season, and all that goes with it?
Your website is very likely to be one of the first places where your potential customers find out about you and your business. And we all know first impressions count. So this is your opportunity to stand out from the competition and tell the world t...
You’ve decided to take on a PR agency. You’ve shortlisted your favourites. How are you going to find out which one will be best for you and your company?
A good brief is the key. It can help your prospective agencies understand your busine...
In this 21st century world of online, global communications it has never been easier for businesses to get a quick customer comment. Thanks to platforms such as Facebook and Twitter, communicating...
When a US-based client tells us that they want to expand their PR programme to Europe and we put a plan together they are often baffled by the diversity that is to be found across our contine...
Social media is great of course – but how many people consider using it for work as well as play? This isn’t about the linkedIn style way of staying in touch, nor about promoting your business on Twitter how about the idea of using social media a...
You would think that talking to the media is a piece of cake, right? You know your stuff, you're passionate and excited about your product and your company and you have some kick-ass slides to prove your points. And yet sometimes your message just do...
If there is one tool in the PR arsenal that we are big fans of at A3 Communications it is independent product and services reviews. Look at the success of feedback sites like Tripadvisor people want to hear from parties who have tried what’s on off...
One of my bugbears as a PR professional is the lack of strong case studies or customer win releases. Normally when a new client comes on board, for the first six months we generate a regular flow of new win releases and case studies. But then the cre...
We like to keep up to date with the storage industry here at A3 Communications and, while our customers certainly keep us on our toes regarding their latest innovations and technologies, it’s always interesting to see where others in the business l...
I love taking a bit of time out to look at other people’s PR ideas – sometimes they inspire me and sometimes I just like to appreciate some really creative thinking.
Take this campaign ‘Europe is just next door’ for SNCF (France’s n...
It’s been frantic but exciting and now it’s over. The first in the A3 Communications ‘IT Question Time’ series of roundtables has been a success and we are already discussing possible topics for our second one.
PR agency discusses pros and cons of IP Expo, Powering the Cloud and VMworld Europe
A3 Communications, the leading storage and virtualization PR agency, today released its historical review of the main three events for the data storage industr...
(above: part of the A3 Communications UK team on our day out this summer)
PR agency launches virtualization practice to reflect technology trends
A3 Communications, the leading storage and virtualization PR agency, is celebrating its tenth ...
As I write this it seems incredible that it was ten years ago that I finally set up A3 Communications, after so many people in the industry had been encouraging me to finally turn my passion for data storage PR into a business.
Over the past ten ...
